MUV-FESTIVAL 2025: FACTS AND FIGURES
Ticketcorner rating
Online ticket sales were handled through Ticketcorner. Ticket buyers' ratings were extremely positive, averaging 4.6 out of 5.0 stars.
High visitor satisfaction
The premiere of the MUV-Festival impressed attendees; with an average of 4.2 out of 5 stars, the overall assessment from festival attendees was positive.
The Net Promoter Score (NPS) is +26.55. This shows that the majority of our attendees recommend the MUV-Festival to others – a strong sign of satisfaction. We will use this feedback to become even more inspiring and successful together in 2026.
Increased awareness thanks to high reach
The multifaceted marketing campaign achieved a high reach. For example, the total of 24.67 million impressions generated from the online campaign contributed significantly to increasing awareness of the MUV-Festival.
The MUV-Festival was promoted in public spaces (public transport, gas stations, billboards, shopping centers) with numerous digital and analog out-of-home measures. Advertisements in well-known newspapers (including Blick, Sonntagsblick, Bund, BZ, 20Min) and various (trade) magazines raised readers' awareness of the MUV-Festival.
Radio Energy listeners across Switzerland were informed about the new festival. 248,477 organic impressions and 6,600 interactions were achieved via social media.
Press release
Here you can find the press release from June 16, 2025, with a review of the MUV-Festival and the IFSC Boulder World Cup.
Highlight video
This was the MUV-Festival 2025 🤩
Photos
A wide selection of photos is available on the following page.
Further image and video material available on request (muv@bernexpo.ch)
